Rice noodles · The heart of the meal
From crossing-the-bridge noodles to small-pot preparations, explore the variety of Yunnan’s rice noodle traditions.
THE FOUNDER / WANG JIEFU
A taste of home.
A lifelong commitment.
Founder Wang Jiefu comes from Kunming, Yunnan. According to the brand’s website, 575 was founded in Silicon Valley in 2016. Yunnan.cn reports that the restaurant opened in June 2018, following two years of preparation.
He chose the spelling “Miishien” to echo the Kunming pronunciation of rice noodles. The name itself became a way to introduce his hometown to an English-speaking audience.
The brand draws inspiration from the Flying Tigers and the friendship between Chinese and American people, with food as a meeting point between cultures. For Wang, the ambition extends beyond opening a restaurant: it is a lasting commitment to refining a bowl of noodles.
According to the brand, the name reflects an original concept of five rice noodle dishes, five wheat noodle dishes and seven specialities.
A distinctive English spelling that preserves the sound of rice noodles in the Kunming dialect.
The brand’s website describes a pledge to donate one child’s lunch for every three bowls sold—extending the impact of a meal beyond the restaurant.